As a designer/artist, this new branding and logo work for Dave Eggers‘ 826 Valencia is staggeringly awesome. For those who don’t know, 826 is Eggers’ free writing and tutoring program in San Francisco that runs out of the McSweeney’s offices. The catch is that the office and tutoring center is also a Pirate Supply Store. The uber-awesome group responsible for this branding is simply called Office. Check out the new logos and the branding for the items at UnderConsideration.
Also take a moment to watch the embedded video on the page of Eggers talking about the development of the project and how it organically grew into a wonderful place for students to develop their writing skills and, more importantly, develop a passion for creativity.
In addition, Eggers has continued this process in other places and they are equally brilliant. Check out the Echo Park Time Travel Mart and The Brooklyn Superhero Supply Co. at the links that appeared previously in this sentence.